The De Pijp Market & Heineken Walk

Amsterdam, Netherlands

50 tickets 3.1 km · about 1 hr 30 mins · 9 stops · Standard walk How Walking Tickets work

Immigration & DiasporaCommerce & TradeFood & DrinkSocial History

Explore De Pijp, a layered Amsterdam neighbourhood shaped by workers, migrants, artists, and café culture. Built rapidly after the city expanded south in the late nineteenth century, it is still defined by narrow brick tenements and public-health green spaces like Sarphatipark. The route highlights the Albert Cuyp Market, where local trade reflects the area’s Jewish, Surinamese, Turkish, and especially Moroccan communities. It also traces the impact of Heineken and the brewery that helped shape the district’s modern life.

The stops

01
Marie Heinekenplein
A public square named after the Heineken family, linking the brewery’s legacy to the neighborhood’s modern café life and nightlife.
02
Gerard Doustraat
A classic De Pijp street lined with late-19th-century apartment blocks, offering a close look at the tenement fabric that housed workers, traders, and newcomers.
03
Albert Cuyp Market
The signature street market of De Pijp and the tour’s central anchor, where immigrant trade, everyday urban life, and neighborhood identity have long mingled along the market street.
04
Albert Cuypmarkt
Starting at the famous open-air market named after 17th-century painter Albert Cuyp, showcasing multicultural commerce and the heart of the neighborhood.
05
Sarphatipark
A park created amid the densely built 19th-century neighborhood, reflecting the city’s sanitary, social, and urban reforms that made De Pijp habitable for its growing population.
06
Ferdinand Bolstraat
A major arterial road lined with 19th-century tenement architecture and multicultural storefronts reflecting the Moroccan diaspora and local commerce.
07
Gerard Dou
Gerard Dou was a Dutch Golden Age painter known for his highly finished genre scenes and fijnschilder style. He was a prominent pupil of Rembrandt.
08
Rijksmuseum
At the southern edge of the walk, the Rijksmuseum helps frame the broader 19th-century Amsterdam South story that includes the growth of De Pijp, the market district, and the city’s cultured café world.
09
Heineken Experience
The former brewery turned heritage attraction, preserving the industrial story of Heineken and the beer culture that helped shape this part of Amsterdam.